Big Beauty News - Reese Witherspoon has partnered with Avon for the launch of her very first fragrance, In Bloom by Reese Witherspoon.
The fragrance is said to be an invitation to experience the sensual side of a woman, combining delicate femininity with a seductive allure.
Her inspiration?
"In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big Magnolia tree in the back yard, and it's the beautiful white blossom that inspired the perfume," Reese says.
The fragrance will be available in November and comes in eau de parfum, body mist, body lotion and shower gel.
According to Isabel Ryan, Director, Avon Creative Fragrance Development, "Reese was the perfect partner on the fragrance - she was fully involved in the whole process from the development of the juice and packaging to the fragrance name. I logged many miles between NY and LA to work with her and make sure the end result was a true reflection of Reese's style."
I can't wait to try it!
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